SEO Myths
1. Search engine optimization is only a way to fool the search engines in ranking sites higher.
2. People are not looking for my services online
3. My website was built by a web designer, so it should already be optimized for search engines
4. Search Engine Optimization is Simple
5. SEO will get my business instant traffic!
|
SEM Myths
1. Pay Per Click Keywords that cost the most will get me better results
2. Buying Ad's in Google and Yahoo will help with my organic placement
3. I don't need to pay for a pay per click campaign because I already rank in the top 10
4. SEM doesn't give a good ROI; SEM users are not high quality
5. SEM is Simple
|
|
|
|