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Your Guide to Search
Lesson 1: SEO is Trust, Relevancy, Authority
Lesson 2: SEO On-Page Factors
Lesson 3: SEO Off-Page Factors
Lesson 4: Search Engine Marketing SEM/PPC
Lesson 5: SEO DIY


SEO Myths
1. Search engine optimization is only a way to fool the search engines in ranking sites higher.

2. People are not looking for my services online

3. My website was built by a web designer, so it should already be optimized for search engines

4. Search Engine Optimization is Simple

5. SEO will get my business instant traffic!


SEM Myths
1. Pay Per Click Keywords that cost the most will get me better results

2. Buying Ad's in Google and Yahoo will help with my organic placement

3. I don't need to pay for a pay per click campaign because I already rank in the top 10

4. SEM doesn't give a good ROI; SEM users are not high quality

5. SEM is Simple


Our Search Engine Optimization Process

A note on Professional SEO pricing…


Our Search Engine Optimization Process

Search engine optimization is about building trust, relevancy, and authority. The more relevant your website is to your audience, the more likely it will appear in the top results. Our SEO process focuses on making your website the most relevant, through on-site optimization, and off-site link building. Our process analyzes, adjusts, and promotes the relevancy of your website. The result? Top placement for your company and more dollars in your pocket.

1. Keyword and Audience Analysis

Identify your audience and the search terms they use to find products and services like yours. We perform in depth analysis of user search habits to isolate keyword terms that will drive interested traffic to your website in masses.

2. Detailed Competition Analysis

The first place to look for top rankings in your industry is your competitors. We analyze rankings factors that your top ranking competitors are benefiting from to further define our strategy.

3. Tactical Planning

The war plan. We compile our analysis to create the search engine optimization plan to get you to the top.

4. Contextual Relevancy Creation (On Site Optimization)

Either modifying an existing website, or creating a new SEO Compatible™ website that is focused on your keyword terms, establishes the contextual relevancy of the website. Creating clean file structures and building keyword density promote relevancy.

5. Community Relevancy Creation (Off Site Optimization)

Press release, link buys, directory placement, and other forms of link popularity building add community relevancy to your website. Simply put, if other quality websites link to yours, your website will rank higher.

6. Detailed Reporting and Monitoring

Always accountable for our results, we track and monitor the progress of the campaign to identify strengths and correct weaknesses to ensure consistent top rankings across the major search engines.

7. Further Analysis and Promotion

There may be a point of saturation, but we have yet to find it. Continual optimization of the website stabilizes top rankings and combats fluctuations in the ranking algorithms. If you stop moving forward, others pass you by.

SEO is really about marketing your goods and services. The channel is the internet, and results are increased relevant traffic to your website.


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Resources Your Guide to Search SEO Myths SEM Myths SEO Process SEO Pricing

 
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