Search Engine Optimization Off-Page Factors

Here are the off-page factors that will get your search engine optimization efforts off to a good start.

Link Building, Social Networks, Blogging & Building Trust…

Bottom line, getting out there and getting known for what you are made of is going to make both users visit your website, and search engines crawl it.

Building Links to Get Known

Building links isn’t as simple as it seems if you want good quality inbound links. Now-a-days, emailing and asking for a link is a waste of time.

Getting placed in a junky “online directory” will get you no where. You want your link to be placed on a good quality website that relates to your websites subject. Doing the opposite will only hurt you in the end.

So how are some ways that you can build links to your website? Read on little buddy, read on…

Social Networks are HOT

Listed are only a few of the social networks that you should get known on:

Digg.com

Del.icio.us

StumbledUpon.com

Technorati.com

Reddit.com

The list can go on until you are blue in the face. People on the internet want to read interesting news, especially young internet users with MasterCards in their wallets. They also want to be the first to know, and that is what social networks strive on. In each of these networks, thousands of visitors swarm the pages to learn about new “stuff.” Check them out if you are not familiar with them already. Mainly with these websites, articles are voted for by the user. The more votes you get, the higher your article is placed.

So you ask how can these websites benefit you? You can gain thousands of potential visitors to your website if you are interesting enough by posting an article about a new product not many have heard about, something new and improved, or insider information. By getting your article up on these websites, you not only get your website known by the search engines, you also build an online audience or “following”.

Blogging to Build Trust

A blog is basically an online journal of your thoughts. Blogs are opinions and can be about anything you’d like. Many real estate agents that have online websites also have a blog either on or off their site.

For those who have off site blogs, they talk about interesting happenings in the market, new findings, share personal experiences, and link back to their website. The pros: The potential back link. The cons: This could potentially be new content for your website.

For those who have on blogs on site, the same trend occurs. However, linking back to their website is not necessary. The pros: Building more on site content. The cons: the potential back link.

In the end, a blog is for building content, building a relationship with your readers; which in turn earns your trust.

Press Releases

If you have a new product that has been launched, or any other type of newsworthy information, a press release is the way to go.

Many press release distribution websites, such as PRweb.com, allow you to place your website links within your article. This allows your article readers to navigate through to your website. It also count as a back link to your website in the eyes of the search engines. Because of this, optimization and keyword selection are important. You also want to select your keyword terms as anchor text.

If you want to rank for the term “World dominating SEO agency” you want to use that as your anchor text when submitting a press release.

A press release is also distributed by RSS feeds to many websites across the internet. Again, this is a chance for your article to be picked up by other bloggers, as well as news writers.

Lesson 4: Search Engine Marketing SEM/PPC

Contact us for quotation