Using SEO and SEM for your business.

In the prior 4 lessons we learned the basics of SEO and SEM and how to leverage them. There are many factors that go into making a website rank to the top of the search engines. You can earn your way in, or you can buy your way in. Both are essential in todays online landscape. Find the balance that delivers the results for your company.

SEO/SEM is both an art and a science. That is why there are dedicated specialists to help you with your needs. These specialists are both knowledgeable in web design, marketing, and search engine optimization.

We leave you with this quick run-down of how to perform SEO on your own website.

Initial Keyword Analysis

Before getting started, look at your pre-existing website and determine which keywords will suit your audience. There are several tools that you can use to determine keyword relevancy and competition statistics. Isolate the keywords that people actually search on, rankings for these keywords will drive the traffic.

Physical Website Changes

After you have a clear set of keywords you are going to be targeting, it is time to utilize them in your web sites Title, Meta Description, and Meta Keywords. Each page will have its own Title, Description, and set of keywords.

Additional changes also include:

internal navigation restructure (Cross-linking between pages)
proper anchor text & internal link placement (No “Click Here” links)
URL modifications
creation of alt tags (images should have alt tags)
content creation (write something engaging)
on page content revisions (adjust content for blend of marketing and keyword density)


Link Building

Try to find high quality, subject related directories to get your website out there. Look at your chamber of commerce, official city websites, and other business related websites, contact them, and proceed to get your link placed within them. Your partners or suppliers are a good source of links as well.

Press Releases

Use a press release service like PRweb.com submit a press release with keywords and links to your website. Press releases are picked up by many websites for syndication, which means instant backlinks top your website.

Content Writing

Continue to add pages to your website relating in your subject matter. A fresh website is a relevant website. Dedicate specific pages to specific topics and keywords. Remember to write engaging content, the more likely someone is to read it, the more likely someone is to link to it.

Syndication Services

Add your website to syndication networks such as digg.com, del.icio.us, and many others. Just another way of getting you known on the net. The social aspect of the web is great way to generate buzz and backlinks.

Blogging

Blog It. If you have a blog service either on or off-site, take the time to write new posts on a regular basis. Again if people find it interesting, they will link to it.

Reports

To track your progress it is essential to monitor your ranking position and traffic numbers. Signup for a free Google Analytics account (you can also access it via Google Adwords/PPC). There are also seo tools that will tell you where your website ranks for a given keyword.

These reports tell you how your efforts are paying off. Make small adjustments and track the results, snd keep at it.

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