SEO Myths
1. Search engine optimization is only a way to fool the search engines in ranking sites higher.
2. People are not looking for my services online
3. My website was built by a web designer, so it should already be optimized for search engines
4. Search Engine Optimization is Simple
5. SEO will get my business instant traffic!
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SEM Myths
1. Pay Per Click Keywords that cost the most will get me better results
2. Buying Ad's in Google and Yahoo will help with my organic placement
3. I don't need to pay for a pay per click campaign because I already rank in the top 10
4. SEM doesn't give a good ROI; SEM users are not high quality
5. SEM is Simple
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Your Guide to Search
This five part guide will walk you through everything you need to know about Search Engine Optimization and Search Engine Marketing so you can make the educated choice if they are right for your business. Remember you can call our Arizona SEO company and we will be happy to discuss your options with you.
Lesson 1: SEO is Trust, Relevancy, Authority
How do search engines rank websites, what benefit do top ranking provide, what’s the difference between “organic” and “sponsored” listings.
Lesson 2: SEO On-Page Factors
Overview of basic Search Engine Optimization techniques and strategies
Lesson 3: SEO Off-Page Factors
Building Links and Search Engine Optimization via social networks.
Lesson 4: Search Engine Marketing SEM/PPC
What is Search Engine Marketing (SEM), how is it different from SEO, what are the costs, and what can you expect.
Lesson 5: SEO DIY
Putting it all together to try it yourself or know what to look for when hiring a SEO Agency.
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SEO Service provider from India